THE NEW MAINSTREAM.
THE ORIGINAL TRENDSETTER.
THE AUTHENTIC CULTURE.
Vanguard Media is the gateway to 20+ markets nationwide with more than 2 million engaged listeners per week.
Our network of individual station brand affiliates gives advertisers the ability to connect with diverse urban audiences in local markets across the country.
“Our research shows that Black consumer choices have a ‘cool factor’ that has created a halo effect, influencing not just consumers of color but the mainstream as well,” says Cheryl Grace, Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen.
“Radio reaches 32.3 million Black consumers weekly, according to Nielsen’s 2017 “Ethnic Audio Today” report. More importantly, radio is the leading reach vehicle among Black consumers, reaching 93% of the African American population each week, higher than TV (91%) and smartphones (81%). Urban AC and urban contemporary are the best radio formats to reach these listeners, grabbing 28.5% of total Black 12+ listening and 21.2%, respectively.”
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