As leaders in mainstream urban, urban AC, and inspirational music with the top talent in syndicated radio programing; Vanguard Media reaches nearly ninety percent of Black America. African Americans trust media that speaks in their own voices two times more than mainstream media. Vanguard Media has established itself as a home for programs with trusted voices attract listeners and create an ideal environment for interaction with advertisers.
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Local activation. National Reach.
91% of the African-American community believes advertising on black media is more relevant.
The AA community spends almost 30% more time watching videos on the Internet than the general population.
The AA community watches TV 42% more than the general population.
70% of the AA community continues to connect to urban radio.